Thursday, October 8, 2009

Peter Surgenor on "Cause Marketing"


Cause Marketing is becoming an important force in our country.  Pink for October is Breast Cancer awareness emphasis this month.  Even a quick wander through Baseball and Football during the first weekend of October demonstrated a large pink presence from shoes to hats.  Airline crews are wearing pink (some well and others not) and making announcements during flights.  


The American Camp Association, which includes our own Holmes, is beginning a campaign, “Because of Camp…”  (http://www.CampParents.org/becauseofcamp/) to highlight the gifts of a camp experience.  


The United Methodist Church has launched 10,000 Doors  (www.10thousanddoors.org) to rethink church.  


As Presbyterians or Hudson River Presbyterians what is our cause?  How is our experience of God helping to identify our cause?

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